Open standards for annotating and indexing networked media

So Many Questions: Will Open-Source Be Loved?

Can it be done differently? How can it be done differently? Why does it need to be done differently?

The answers to these questions do not involve coming up with sharper edges on existing images, though that may help enhance public enjoyment. The answers to these questions do not necessarily involve something like Autotune used for recording or even something a bit more complex that will make Web-based music sound crisper in your $200 earphones.

No, the changes are at a deeper level, and will have as much to do with access and control of individual files than with basic quality. The majority of world-wide data is transferred from one location to another, from one computer to another, using methods that are at two decades old, if not more. Some enterprising individuals have taken the initiative to make changes at a more basic level.

It’s The Language

Peel away the layers of user-level Web activity and what you have is HyperText Markup Language (HTML), HyperText Transfer Protocol (HTTP) and Uniform Resource Indentifier (URI), all of which play a part in distributing data on the World Wide Web. At the core of the changes mentioned earlier are methods to handle audio and video data that humans easily perceive but that, unfortunately, computers do not necessarily deal as easily. As Shakespeare said, “Aye, there’s the rub.”

Look closely at this list of items, and, if you are so inclined, dig into some of them more deeply to understand the key elements in the Web-based audio and video world.

  • Open standards
  • Open source tools
  • Distributed media
  • Web infrastructure
  • Web searching
  • Web proxy
  • Web browsing

Consider how each of these contributes to, or affects, Web use.

One more key element that will help you understand this significant activity is the phrase “a compelling mode of interaction with digital media.” If there is a fundamental description of what can and should happen, this is it. That compelling way of interacting has to focus on personalized content, indexed for target groups of a specific demographic.

To put it in basic terms, when a particular visitor comes to the site they will have content at their disposal that is significantly different from the content offered to others. Each time an individual visits your site, they have a personally engaging experience, which leads to testimonials, positive reviews and repeat visits.

What Does It Mean?

What does this have to do with online gambling that opens the door to an array of exciting games? That question may be a bit easier to answer, if it is answered with another question.

How much of online gambling is audio and video?  If you were to answer with brutal honesty, you might say that all of the online gambling experience should be video and audio. At the very least, the tools should provide a continuous experience that closely parallels what people experience in a “live” casino.

The format is approaching this high standard, as developers make an effort to integrate into the current Web infrastructure with as little complexity as possible. A casino site, such as Tropicana Casinomight be thought of as a door to a particular room in a video/audio library. Once a visitor is in this room, the accessible material is part of a collection with some limits. You can try it out yourself, use this Tropicana Casino promotional code.

However, the limits are broad. With a simple choice, the visitor can move to other online-gambling video and audio. An individual might move to another location to get a better understanding of how to play a specific game, but always within the context of the original site.

Any Questions?

Questions continue to arise, of course. Can commercial sites make this work for them, offering linked channels that will ultimately enhance the user experience and the company’s bottom line? After all, the intended scope of this concept takes Web travel in a different direction, a right-angle turn (not just slightly altering course).

Media destinations may be anywhere on the Internet, though the search will be content based “via textual annotations” that lead to clips created by the same author. As boldly stated, “The technology is independent of the encoding format of the media.” This can deliver the ability to “attachment of a link to a media clip” that moves “out of the stream to other Web resources.” The technology is independent of the encoding format of the media.


As it currently operates, end-user experience on the Web is defined and limited by standards and languages set years ago (as mentioned earlier). The Continuous Media Web aims to greatly “extend the existing World Wide Web to time-continuous data such as audio and video.” For this to work the components of the infrastructure must work together, even if different providers are involved. The key to this: open international standards.


We return to one of our earlier issues by asking if commercial enterprises will embrace this concept. Suppose we have Tropicana Casino as a starting point. The interested visitor has access to a page that provides essential information for that specific code promotion, as well as for much of what Tropicana Casino has to offer. Choosing to move from this page to play at the casino site takes the visitor to a second page that is a step in use of the promotional code.

But what if the individual wants to learn more about promotional codes than what the company site offers? The new concept annotation and indexing could take a potential customer to video or audio sources that more completely explain the promotion concept. In keeping with the goal of this new, open-source direction, the video/audio links could be provided by the company, by contract or by general agreement.

In final analysis, there are more questions than answers. But that is probably a good thing, as open-source video and audio strives to become unbundled from the seemingly static Web known and used today. A few basic concepts must be addressed if this new direction is to be embraced by even a small percentage of the commercial sector.




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